Vertis at Aviation Carbon London Heathrow

For Aviation Carbon – the world’s longest-running aviation sustainability and decarbonization event conference in London Heathrow, we had the opportunity to rent our best full motion flight simulator for Vertis Environmental Finance company – the golden sponsor of the event. The Aviation Carbon event had airline visitors from all over the world, with 115 individual airlines & aircraft operators, including Air Canada, AirFrance, British Airways, EasyJet, Etihad Airways, KLM, QATAR Airways and many others.

Our full-motion flight simulator was strategically placed close to the central entrance location, and all visitors could quickly approach the Vertis stand with our flight simulator. Before the start, each atendee got a short education session on primary flight controls, with a Vertis-branded aeroplane displayed during the intro.

Over the course of two days, we captivated attendees with our immersive VR flight portable simulator and eye-catching Vertis-branded flight wallpapers. Our visitor’s magnet setup with a huge screen attracted many curious visitors to the Vertis stand. From complete beginners to a real commercial pilots, everyone had the opportunity to enjoy our unique flight experience achieving the main goal – getting as many visitors as possible to a Vertis stand at the Aviation Carbon conference.

We aimed to deliver a unique virtual flying experience connected with the event’s location — the iconic London Heathrow Airport. Therefore, we used a RoarFun motion platform that replicates the movement of a commercial Boeing aeroplane — just like in real life. Paired with a high-fidelity virtual reality headset, it really felt like you were inside the Boening 737-800 cockpit.

Each visitor could choose between a flight experience on the big 85-inch screen or virtual reality. The scenario was to have a quick takeoff from Heathrow Airport, reach a certain altitude, and make an emergency landing back at the airport. Our experienced Wizard helped visitors land a Boeing 737-800 commercial airplane with as few issues as possible!

Each participant had 7-10 minutes for the Heathrow virtual flight experience. The challenge was to get a quick education session from our professional flight support explaining how the aircraft works, take off from the iconic Heathrow Airport, ascend to 5,000 feet using as little fuel as possible, and then attempt an emergency landing back at the Heathrow Airport.

As Vertis was one of the main Aviation Carbon conference sponsors, we used our emotional branding service to include our client’s logo in the virtual flight experience. We branded the aircraft with the Vertis logo on the fuselage and tail. Utilizing Vertis branded virtual Boeing aeroplane, we created stunning images at virtual locations worldwide. Images were shown on the big screen before the visitor entered the virtual flight experience. They also worked as a branded visitors magnet to a Vertis stand with a slideshow on when there were no visitors.

Wallpapers and Vertis-branded Boeing airplane helped visitors connect the virtual flight experience with the Vertis company. On each flight restart, a beautiful loading screen boosted Vertis brand awareness. Our attractive wallpapers and integrated logo on the virtual aeroplane enhanced the visual appeal and significantly increased Vertis’s brand awareness at the Aviation Carbon Sustainable Conference. This way of branding goes excellent with the sustainability theme – no actual paint was used on the aeroplane!

Our services helps companies increase brand awareness at events. We strive to help brands associate their power with prestige, speed, and sustainability. Our emotional branding service perfectly achieves those goals. It fits excellent into any event where you need to promote a brand and connect with visitors’ emotions. 

Our goal was to deliver a unique virtual flying experience connected with the main theme of the Aviation Carbon conference—how to be sustainable, efficient, and safe with aviation fuel. Therefore, we created a unique challenge for this aviation event: reach a certain altitude with the least amount of fuel. After reaching a certain altitude, the amount of virtual fuel used would go on our Grant Pilot Virtual Competition Board.

Within two days, visitors competed for the best score using the least amount of fuel, with the winner getting Vertis-branded premium Sony noise-cancelling headphones. This successful collaboration with Vertis at the Aviation Carbon event has proved our top position as a leading provider of innovative and engaging flight simulation experiences that can be tailored for any event.

For the Grand Pilot Top Scores, Aviaton Competition Bored, we used the branding colours of Vertis and the Aviation Carbon to tailor the screen for the branding colours. We used another excellent opportunity to promote the Vertis brand and get more visitors to the stand at the exhibition.

We premiered a new upgrade for the Vertis at the Aviation Carbon event for the VR flight simulator—a Boeing-licensed Yoke that provides a real feeling of flying an aeroplane. This unique component replicates the movement of the Boeing yoke just as in an actual Boeing commercial aircraft. The yoke with a one-to-one scale – just like in real life, replicates the airliner’s flight kinematics and allows visitors to experience the same sensations as real Boeing pilots thanks to the unique pendulum mechanism.

Our bespoke state-of-the-art flight simulator, coupled with a fully immersive high-fidelity virtual reality and motion platform under the seat, created an incredibly realistic experience that made participants feel like they were piloting a real Boeing aircraft.

Attendees were thrilled with our immersive flight simulation experience, simultaneously finding it challenging and enjoyable! Many commented on how realistic and exciting it was to take control of a virtual Boeing 737-800 aircraft taking off and trying to land at Heathrow Airport. Our amazing support made flight controls accessible and approachable for everybody. 

It’s always great to hear positive feedback for our services at any event, and we are thankful to all visitors from the Aviation Carbon event who tried our flight experience commenting how amazing it was. Events like this, with a special task to deliver something new that follows theme of the event, move our company forward to create a unique virtual experience that can be enjoyed by any visitor at any event. We hope this unique experience will be used on events all over the world to promote flight sustainability in an entertaining, immersive and engaging way.

If you are interested in ordering this virtual flight experience at your event anywhere in the world, just contact us using the form below to discuss how we can create a customized flight simulator experience tailored to your specific needs. Whether it’s a corporate event, a product launch, or a private party, our portable full motion flight simulators are guaranteed to leave a lasting impression on your visitors, and the Aviation Carbon was an excellent event to prove this concept.

We would like to thank Vertis and the Aviation Carbon teams for this fantastic cooperation at the conference. See you at the next events around the world!