A virtual branding Experience to remember
For the cosmetics brand DERCOS by Vichy, we delivered a full-motion Formula simulator equipped with an official racing seat and an F1-licensed Ferrari steering wheel — creating the perfect attraction to support their entry into the local market.
Many visitors at the event were experienced racers with their own setups at home. Yet the combination of VR, a full-motion platform, and a professional F1 cockpit offered a level of immersion they had never experienced before.
The result? Guests kept coming back.
Brand Integration Inside the Virtual Monza Circuit
To strengthen DERCOS brand visibility, we integrated their logo directly into the virtual Monza racing track.
During each five-minute race, participants saw the DERCOS logo more than 1,000 times — a highly effective touchpoint that connected the brand with a memorable, adrenaline-filled experience.
We selected a track layout where the branding would be impossible to miss, ensuring every visitor left with the brand firmly in mind.
Turning Engagement Into Brand Awareness
Beyond excitement, the goal of the activation was clear:
increase brand awareness for DERCOS during a major national e-sports event.
The combination of constant visual exposure, high visitor engagement, and repeat rides created a powerful marketing moment — one that positioned DERCOS as a modern, dynamic brand aligned with innovation and performance.
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