Audi approached us to deliver an immersive racing experience for their stand at a classical music festival. We cooperated for several years to implement vintage, DTM, rally, and off-road experiences.
Race through time. The concept behind the events was to showcase the rich history of the Audi brand in a unique and emotional way. We even took the racing experience to the SnowJam festival next to a ski slope.
A historical setting in the 1930s with the iconic Auto Union Type C, a rally in the 1980s featuring the legendary Audi S1E2, a super-fast DTM racing in the modern era, and an insane electric off-road expereince.