Achieving the Unachievable.

RoarFun™ Brings Snapdragon-Powered Formula Simulators to Hawaii for Qualcomm’s Global Summit.

With just eight weeks to design, test, and deliver, RoarFun faced the dual challenge of adapting its Formula simulators to run flawlessly on Snapdragon-powered PCs — and doing so on a remote Pacific island.

“Our team had to completely rethink performance, logistics and optimisation,” said Victor Goldobin, CEO of RoarFun. “Every detail mattered — from heat management to power efficiency and input response. Our goal was to make sure the client’s hardware wasn’t just running the simulation — it was powering a true Formula experience.”

After rigorous testing across multiple laptop configurations, RoarFun’s engineers achieved smooth, ultra-responsive gameplay with near-zero latency — a critical demonstration of Snapdragon’s power and reliability. Each simulator featured direct-drive steering, load-cell pedals, and Formula-style seating, all fine-tuned by a professional racing driver to balance realism and approachability.

Formula simulators key highlights:

• Formula seat mimicking the seating position of an F1™ driver. 
• Haptic speaker under a simulator to transfer rumble on a player
• Lights can be adjusted to a client’s preference
• Virtual Branding integrated with digital signage on a racing track
• Load Cell pedals with adjustable pedal load
• Direct drive steering wheel with adjustable force feedback
• Carbon fibre finish for a premium look
• High-brightness baseless screens suitable for outdoor events

supeOur R&D team worked around the clock to intergrate a formula simulator with the F1 Mercedes team livery into a clients hardware – SnapDragon X Elite laptop. Stunning visuals for us and a client were extremely important. We didn’t want to show a clinets hardware laptop as a compromise. Target was to make graphics look so good, so even famous tech people would be suprised.

As the world first we managed to integrate audio into a Formula simulator in the unique way. Audio signal was split into 3 copies: one was sent to the haptics vibration motor under the seat to immersive visitors into amazing expereince, second signal was used with a speaker sound bar and third was with the ANC Headphones where a tranparency mode was activated. Three goals were achieved at the same time – immersive expereince with a haptic speaker, clear audio from a external speaker to keep a buz around the stand, and headphones with activated transparency mode immersed driver in a expereince while our support could communicate with them giving them tips how to drive better.

We see this integration as a runway for us to start doing a lot of amazing projects intergrating clients hardware or software into our immersive expereince. On demmad we are cabale to integrate following hardware or software to showcase it’s capabilities:

Computers manufactures – HDD, RAM: Samsung,

PC compontners manufacture

Laptop manufactures

TV screens: TCL, LG, Samsung

Virtual storage:

Phones manufactures: for livestreaming service

With other warehouses spread around Euroe and the USA we can deply our service fast for top World Electrnocis shows: CES, NAD in Las Vegas, Mobile gongrewss in Barcelina, 

Our super short R&D timing span to adopt our formula simulator just within a few months helps PC manufactures and other components manufactures to present their products before the product lunch is unveiled in both spring and fall cycles. They can send prorotypes and we can integrate our service on their hardware before an official product launch – Says, Victor Goldobin, how also overlooks the R&D in RoarFun. We can adapt fast to a cyle of 

Our platform surves as a unuqie platform that can be utilized on world events and EXPO anywhee in the world giving famous brand a unique opportinuty to showcase their products.

It is an honour for our team to hear a famous Formula 1™ driver, but also famous tech YouTubers, commenting positively on our setup. Our teams worked around the clock, spending numerous hours testing different hardware and software settings that would feel great for everybody. Hey, we even shipped to Hawaii a real racing driver to work on a setup!

“It is not easy to find a perfect balance between simulation software being hard but easy for new people to drive. We need to make a car feel great for all visitors,” says professional racing driver Lukas Skalka, who was present at a location to set up simulators and give visitors racing tips. “We had an F1™ driver saying the setup feels nice, but also famous tech YouTubers like Austin Evans, commenting how our setup is approachable and the car feels great.”

As Snapdragon — the official sponsor of the Mercedes-AMG PETRONAS Formula One Team — hosted top media and influencers from around the world, our design and programer team created a multi-layered experience that blended technology with emotion.

Guests raced under the open Hawaiian sky against a digital leaderboard that encouraged friendly competition. A Formula driver attending the event quietly set a benchmark lap time, adding authenticity and excitement as attendees tried to beat it.

RoarFun’s creative team worked closely with Qualcomm to integrate Snapdragon’s branding across both physical and virtual touchpoints — from the simulator chassis and custom decals to in-game environments and leaderboard visuals. The result was a seamless WOW brand activation showcasing Snapdragon technology through motion, design, and interaction.

“The graphics actually looked better than a previous vendor and the driver’s point-of-view made anticipating turns much easier,” shared Qualcomm’s marketing team. “The simulators looked great on-site, and the RoarFun crew was charismatic, motivated, and genuinely helpful — one was even a junior Formula driver coaching participants.”

The project was led by Julia Call, Brand Partnerships & Activations at Qualcomm, who noted:

“We chose to work with RoarFun because their team was responsive, adaptive to our needs, and most importantly, able to run the experience on Snapdragon-powered PCs. They were a pleasure to work with from start to finish.”

“Like a Formula team, we travel with backup systems and redundant components,” said Goldobin. “Events of this scale leave no room for mistakes. Reliability is our race strategy.”

The Snapdragon Summit project reaffirmed RoarFun’s ability to deliver complex, high-impact entertainment technology experiences under tight deadlines and in challenging environments. By merging engineering, branding, and emotion, the company is helping global clients turn technology into connection — and moments into memories.

Following the Snapdragon summit in Hawaii, RoarFun disassembled the simulators, which were air-shipped to Qualcomm’s San Diego headquarters, where it was reassembled for an internal showcase within two weeks — demonstrating the company’s speed, precision, and reliability. After the San Diego simulators were transported to an event in Palm Springs and in the end of the year would surve as a base for a Las Vegas company expanstion.

About RoarFun™

RoarFun™ is a technology company transforming event entertainment through immersive innovation. The company designs and delivers mobile racing and flight experiences powered by advanced simulation, virtual reality, and integrated digital branding. With more than a decade of experience across Europe, RoarFun bridges technology, storytelling, and emotion to create unforgettable experiences that inspire audiences of every age and background.