Since the event took place in Brno, we showcased the city’s racing heritage from the vintage Masaryk circuit from the 1960s to the present era in the modern configuration. We placed Olympia banners on a racing track from different historical eras.
Our racing simulators featured huge 3Real screens to grab people’s attention and VR for the best experience. Visitors drove vintage cars from the 1960s with wooden steering wheels, jumping into present-day times with a motion Formula experience.
The racing experiences were opened to the public, representing the incredible power of technology to showcase commercial brands and the history of cities and countries in an immersive, emotional way.