September 28, 2025
Achieving the Unachievable.
RoarFun™ Brings Snapdragon-Powered Formula Simulators to Hawaii for Qualcomm’s Global Summit.
MAUI, HAWAII — European entertainment technology company RoarFun™ has achieved what many thought impossible: delivering two immersive, motion-based Formula simulators powered entirely by Snapdragon-powered laptops for the prestigious Qualcomm Snapdragon Summit in Maui, Hawaii. RoarFun embarked on an exciting journey to bring a virtual Formula experience to one of the world’s most exclusive technology events. The project tested logistics, innovation, and creativity, proving that memorable brand activations can happen anywhere on Earth.
F1™ Driver in our simulator:
“It is not easy to find a perfect balance between simulation software being hard but easy for new people to drive. We need to make a car feel great for all visitors,” says our professional racing driver Lukas Skalka.
Innovation Under Pressure in the middle of the pacific ocean
With just eight weeks to design, test, and deliver, RoarFun faced the dual challenge of adapting its Formula simulators to run flawlessly on Snapdragon-powered PCs — and doing so on a remote Pacific island.
“Our team had to completely rethink performance optimization,” said Victor Goldobin, CEO of RoarFun. “Every detail mattered — from heat management to power efficiency and input response. Our goal was to make sure the client’s hardware wasn’t just running the simulation — it was powering a true Formula experience.”
After rigorous testing across multiple laptop configurations, RoarFun’s engineers achieved smooth, ultra-responsive gameplay with near-zero latency — a critical demonstration of Snapdragon’s power and reliability. Each simulator featured direct-drive steering, load-cell pedals, and Formula-style seating, all fine-tuned by a professional racing driver to balance realism and approachability.
Formula simulators key highlights:
- Formula seat mimicking the seating position of an F1 driver.
- Haptic speaker under a simulator to transfer rumble on a player
- LED lights can be adjusted to a client preference
- Virtual Branding integrated with a digital signage on a racing track
- Load Cell pedals with adjustable pedal load
- Direct drive steering wheel with adjustable force feedback
WOW Brand Activation for a f1 sponsor - real and virtual branding
As Snapdragon — the official sponsor of the Mercedes-AMG PETRONAS Formula One Team — hosted top media and influencers from around the world, RoarFun created a multi-layered experience that blended technology with emotion.
Guests raced under the open Hawaiian sky against a digital leaderboard that encouraged friendly competition. A Formula driver attending the event quietly set a benchmark lap time, adding authenticity and excitement as attendees tried to beat it.
RoarFun’s creative team worked closely with Qualcomm to integrate Snapdragon’s branding across both physical and virtual touchpoints — from the simulator chassis and custom decals to in-game environments and leaderboard visuals. The result was a seamless WOW brand activation showcasing Snapdragon technology through motion, design, and interaction.
“The graphics actually looked better than a previous vendor and the driver’s point-of-view made anticipating turns much easier,” shared Qualcomm’s marketing team. “The simulators looked great on-site, and the RoarFun crew was charismatic, motivated, and genuinely helpful — one was even a junior Formula driver coaching participants.”
Service Driven by the Innovation, reliability, and customer experience
The project was led by Julia Call, Brand Partnerships & Activations at Qualcomm, who noted:
“We chose to work with RoarFun because their team was responsive, adaptive to our needs, and most importantly, able to run the experience on Snapdragon-powered PCs. They were a pleasure to work with from start to finish.”
“Like a Formula team, we travel with backup systems and redundant components,” said Goldobin. “Events of this scale leave no room for mistakes. Reliability is our race strategy.”
Technology That Travels: from maui to san diego, palm springs and VEGAS
The Snapdragon Summit project reaffirmed RoarFun’s ability to deliver complex, high-impact entertainment technology experiences under tight deadlines and in challenging environments. By merging engineering, branding, and emotion, the company is helping global clients turn technology into connection — and moments into memories.
“It is not easy to find a perfect balance between simulation software being hard but easy for new people to drive. We need to make a car feel great for all visitors,” says professional racing driver Lukas Skalka, who was present at a location to set up simulators and give visitors racing tips. “We had an F1 driver saying the setup feels nice, but also regular visitors saying the setup is approachable and the car feels great.”
Following the Snapdragon summit in Hawaii, RoarFun disassembled the simulators, which were air-shipped to Qualcomm’s San Diego headquarters, where it was reassembled for an internal showcase within two weeks — demonstrating the company’s speed, precision, and reliability. After the San Diego simulators were transported to an event in Palm Springs and in the end of the year would surve as a base for a Las Vegas company expanstion.
About RoarFun™
RoarFun™ is a technology company transforming event entertainment through immersive innovation. The company designs and delivers mobile racing and flight experiences powered by advanced simulation, virtual reality, and integrated digital branding. With more than a decade of experience across Europe, RoarFun bridges technology, storytelling, and emotion to create unforgettable experiences that inspire audiences of every age and background.
