Trusted by F1™ sponsors worldwide.

RoarFun™ delivers three simultaneous premium Formula sims across Europe and the United States.

Why us?

We know that each client, before ordering from us, contacted other companies that didn’t meet their needs. To answer “why us”, we need to understand what our main priorities are.

Build for events. Most F1 simulators are designed for long training for professional drivers. The situation at events is different — a typical interaction with a visitor lasts only 5–10 minutes. Therefore, we build our formula simulators for live environments, where fast rotation, ease of use, and reliability define success.

Reliability. All equipment is tested before the event, and still, sometimes issues come in. We come to events with backup components. For a series of Snapdragon events, we had another simulator travelling with us around the USA, ready to be deployed if something goes wrong – just like a real F1 team!

Handling. We worked really hard to find a perfece ballace between realism, easy of use and giving good feeling about the car. We have a junior racing driver who sets equipment for si

Bespoke. We listen to client. That means each solution was different for each event – with different components, screen sizes etc. For a Qualcomm client we had a special request to integrate their hardware within our Formula simulators showcasing the power of their product.

All-inclusive turnkey. Our teams handle worldwide logistics, on-site support, programming, commercial licensing, insurance and branding, so clients have nothing to worry at events.

When all five are combined – we become a leader in formula simulators bespoke activations for F1 sponsors because we focus not on simulators manufacturing, but live events goals.

Although all three activations featured Formula-style simulators, the technical setups differed significantly. Rather than deploying a standard configuration, RoarFun adapted each solution to the client’s goals, space constraints, and audience profile.

California, USA – in Palm Springs, where the event took place in a private VIP setting with limited space, the simulators were configured to run on compact systems powered by Snapdragon hardware. Smaller display formats were used to maintain an elegant footprint while still delivering a fully immersive experience. The focus was on demonstrating real technology performance in a controlled environment rather than visual scale.

Austria, Vienna – for the Arrow technology forum the objective was different. The event brought together a large professional audience attending presentations and technical sessions throughout the day. Here, RoarFun deployed Formula simulators with motion systems combined with large 3Real panoramic screens, creating a visually striking setup designed to attract attention from across the venue. The scale and motion were deliberately chosen to “wow” visitors while remaining accessible for short engagement cycles between sessions.

Spain, Barcelona – at the Workday Rising EMEA conference the challenge was competing for attention in a busy exhibition environment. RoarFun delivered a configuration combining motion simulators with virtual reality, allowing visitors to experience full immersion even within a limited booth footprint. The VR setup helped isolate participants from the surrounding noise of the show floor, while motion and competitive elements kept engagement high and encouraged repeat visits.

Across all three locations, every activation received the same level of premium support. RoarFun provided on-site technical teams, backup components, and continuous monitoring to ensure reliable operation throughout each event. In parallel, the company’s virtual branding integration service was used at every location, embedding each client’s visual identity directly into the simulator environments, displays, and competition interfaces.

In Palm Springs, RoarFun supported an exclusive VIP event where the client requested the integration of proprietary hardware into a Formula-style motion simulator. The challenge was to present advanced technology within a compact and elegant setup suitable for a premium audience. RoarFun’s research and development team invested extensive preparation time to create a portable, laptop-based solution. Multiple simulators were interconnected wirelessly, transforming the experience into a live technology showcase demonstrating what was possible within a highly mobile format.

The U.S. activation took place at a private VIP event in Palm Springs hosted for Snapdragon, a technology brand widely known for its processors used in mobile, automotive, and computing platforms. The goal of the event was not public entertainment, but controlled, hands-on exposure to the client’s hardware in a premium environment.

RoarFun was tasked with integrating Snapdragon hardware directly into Formula-style motion simulators. To achieve this, the company developed a compact, laptop-based simulator system that could run reliably while remaining portable and visually refined. Multiple simulators were interconnected wirelessly, allowing guests to experience the technology in a live, interactive context rather than as a static demonstration.

This approach turned the simulators into functional technology showcases, enabling the client to demonstrate real-world performance in an engaging format suitable for executive-level guests.

In Europe, RoarFun delivered an activation at Arrow Forum 2025 in Vienna, an annual technology forum organized by Arrow Electronics. The event brings together IT partners, system integrators, and technology vendors to discuss trends in digital transformation, cloud infrastructure, and embedded solutions.

At events like Arrow Forum, long presentation schedules and technical sessions often create gaps between sessions where attendees seek informal interaction. RoarFun’s simulators were positioned as an experiential element between keynotes and workshops, offering visitors a break from traditional conference formats.

A combination of panoramic displays and virtual reality was used to attract attention across the venue while remaining accessible to a wide professional audience. The activation focused on ease of use and short participation cycles, allowing attendees to engage without disrupting the flow of the conference programme.

The third activation took place in Barcelona during a period when the city was hosting major international business events, including Workday Rising EMEA, one of Europe’s largest conferences focused on HR, finance, and enterprise software.

In this environment, exhibitors face intense competition for visitor attention. RoarFun’s solution combined large-format screens, VR racing experiences, and the RoarFun Grand Pilot leaderboard system to create a visible and repeatable engagement point. The competitive format encouraged visitors to return to the stand multiple times, while the visual presence helped attract foot traffic from across the exhibition area.

The setup was designed to balance spectacle with throughput, ensuring that a large number of visitors could participate without long waiting times.

Delivering three different simulator configurations on the same day across multiple countries highlights the importance of scalability without standardization. RoarFun’s approach allows Formula simulator experiences to be adapted to different technical requirements, venue sizes, and marketing objectives while maintaining consistent quality and reliability.

With more than ten years of experience and operational hubs across Europe and the United States, RoarFun supports global event programmes that require parallel delivery, fast deployment, and dependable execution. This ability to scale while remaining flexible is a key reason why F1 sponsors worldwide rely on RoarFun for premium simulator activations – whether the goal is showcasing technology, engaging conference audiences, or standing out on a competitive show floor.