Audi 100 years of history

Audi company approached us to deliver a compact immersive brand activation experience for their small stand at a series of promotional events. We cooperated with Audi to implement their automotive history in vintage, DTM, rally, and off-road racing experiences. Race through time – the concept behind the events was to showcase the rich history of the Audi brand in a unique and emotional way.

Our compact motion simulator fits great inside an Airclad X mobile stand provided by Audi. We went to unique locations, including an international snowboard SnowJam festival on a ski slope or a classical music festival in the historic city’s centre. Each visitor could pick between a Virtual Reality or a big screen to enjoy Audi immersive brand activation. We ensured that controls were approachable for kids, teenagers, and adults regardless of the racing experience.

Audi experiental marketing caimpaign delivered WOW emotions for regulat visotors and stablished Audi clients. Visitors could experience virtual racing in different eras – a historical setting in the 1930s with the iconic Auto Union Type C, a rally in the 1980s featuring the legendary Audi S1E2, super-fast DTM racing in the modern era, and an insane electric off-road experience in the Dakar desert. We placed the Audi logo in the virtual racing experience at the lenegandry Nordhsleife to commence the power of the Audi brand.