Thousands of Smiles, Millions of logo Views: 3Real Motion Formula Simulator Powers Brand Activation at Westfield Mall

When visitors stepped inside the bustling shopping mall in Prague, they didn’t just come to shop — they came to have fun.

As part of a large-scale automotive showcase featuring a life-size LEGO® Ferrari Formula 1 car, RoarFun delivered a show-stopping brand activation built around its immersive Formula simulator.

The setup instantly became a centerpiece of the event. Shoppers of all ages gathered to experience the thrill of virtual racing, blending the energy of motorsport with the fun of play. Each hour, winners of the RoarFun Grand Pilot Challenge received a LEGO® Formula 1 model — a simple yet powerful concept that turned casual passersby into active participants and ambassadors for the experience.

The activation took place during a themed event showcasing a life-size LEGO® Ferrari Formula 1 car. RoarFun’s Grand Pilot Competition perfectly complemented the theme. Every hour, the driver with the fastest lap won a LEGO® Ferrari prize, presented live on the Grand Pilot competition screen.

This simple idea worked magic.

Visitors didn’t just race once — they returned to check their scores, improve their times, and share pictures beside the leaderboard. The competition created a fun loop that kept visitors engaged longer, boosting both energy and time spent inside the mall.’

At the heart of the activation was RoarFun’s Grand Pilot leaderboard, prominently displayed on a large competition screen. The board updated in real time, showcasing top lap times, driver names, and the client’s branding throughout the event. Dozens of guests snapped photos of their names on the leaderboard, posting them to social media and naturally expanding the activation’s reach.

The result was not only entertainment — it was engagement. The racing zone became a social magnet, dramatically increasing dwell time and foot traffic in the surrounding area.

RoarFun’s design and programming teams created a custom Westfield Formula livery, following the mall’s branding book to the smallest detail.

The Formula car, virtual Monza track, and competition screen were all part of RoarFun’s Ultra Virtual Branding Package, ensuring consistent identity across every visual element.

The racing track featured over 1,000 integrated logo placements — from billboards and flags to digital transitions between races — delivering millions of logo views during the activation.

Behind every innovation lies a human story — and one moment captured it all.

A young boy who couldn’t reach the pedals was about to miss his chance to race. Without hesitation, RoarFun’s on-site staff stepped in to help, operating the pedals so he could still compete. His mother later shared her gratitude, writing that the gesture “turned disappointment into joy.”

It’s that emotional connection — powered by empathy as much as by technology — that makes RoarFun experiences memorable.

At the core of RoarFun’s success lies its Ultra Virtual Branding Package — a system that merges branding, entertainment, and technology into a seamless visual story.

Each detail is customizable:

• Formula liveries matching client guidelines
• Dynamic trackside billboards and logo banners
• Branded wallpapers between races
• Real-time leaderboards with client logos

Up to 100 unique brand placements can appear in a single race — turning visitor excitement into measurable visibility and emotional impact.

Beyond the emotion, there was branding precision. RoarFun’s Ultra Virtual Branding Package integrated the client’s identity seamlessly across every digital layer of the experience: from custom-designed Formula liveries and virtual trackside billboards to themed wallpapers and leaderboards.

Each race featured over 1,000 visible logo placements, multiplying the brand’s visibility into millions of on-screen impressions during the event. Every smile, every photo, and every shared video became part of the brand story — emotion converted into awareness.

Even though the setup looked large-scale, the entire simulator ran on a portable, FIA-certified motion platform — engineered to fit through narrow doors and install in hours.

That’s what makes RoarFun’s technology ideal for shopping malls and premium retail venues worldwide.

With warehouses in Europe and the USA, RoarFun can quickly deliver, install, and operate its simulators anywhere — making global activations fast, simple, and scalable.

Behind every successful activation is a passionate team. RoarFun’s onsite crew guided every visitor through the experience, helping them adjust the setup, explaining the controls, and cheering them on during the race.

This approach turned what could have been a one-time attraction into an inclusive experience — easy for first-timers, exciting for racing fans, and safe for families.

The activation wasn’t just beautiful; it was built for scalability. RoarFun’s simulators are designed for fast installation, requiring only a standard power outlet and minimal floor space — a perfect match for busy retail environments.

“People no longer come to shopping malls just to buy — they come to feel something,” says David Bako, Event Director at RoarFun. “That’s where we come in. We engineer emotion.”