OKX @ VIP Event at Malta’s Fort Manoel

The exclusive OKX VIP event took place at Fort Manoel in Malta, a historic island fortress known for its breathtaking views of Valletta and its legendary role as a filming location for Game of Thrones’s famous scenes. Our company set a new benchmark for immersive racing entertainment by delivering two bespoke motion Formula racing simulators under the open sky without any tent. It was a unique challenge as, after sunset, humidity reached an astonishing 100%. Reaching the venue was an adventure in itself, requiring the transportation of our 3Real Formula motion simulators via two ferries – a logistical challenge that only added to the event’s uniqueness. Standing proudly on the opposite side of Valletta’s Grand Harbour, Fort Manoel is famous as the setting for the fictional Great Sept of Baelor in the acclaimed TV series. The combination of its rich history and cinematic appeal made it the perfect backdrop for an event where arts and technology merged spectacularly.

The event was held at sunset, creating a visually striking spectacle. Lucky visitors competed in an adrenaline-fueled virtual battle for the fastest lap times. The golden rays of the sunset reflected on simulators, creating a perfect blend of historical grandeur and cutting-edge technology. As night fell, the amazing lighting from the buildings around and the brightness of the simulators’ screens created a striking visual atmosphere, making virtual races a unique and engaging experience.

Our Formula motion racing simulators featured a 3Real panoramic screen, an FIA-certified motion system, and an authentic F1-licensed steering wheel, ensuring a hyper-realistic driving experience. The simulators replicated real-world racing dynamics, including precision motion that translated road textures directly to the player and a Formula racing seat that mimicked the F1 driver‘s position, just like in an actual Formula 1 car. This level of realism allowed participants not only to enjoy the ride but also to feel the nuances of racing, from apex vibration in corners to the bumps in the track surface. The virtual formula experience was positioned directly on the historic square without any tent or cover. The simulators became a must-try attraction, allowing guests to immerse themselves in the world of Formula 1 fully. The absence of an enclosed setup also contributed to a more natural and engaging experience, where visitors could feel the breeze and absorb the atmosphere of the fort while racing.

The event catered to a VIP audience, with OKX—McLaren Formula 1 team‘s crypto sponsor—celebrating companies European expansion. OKX’s presence in Malta signified a significant step in its growth within the European market, and the company aspired to mark the occasion with an event that matched its dynamic and innovative brand image. Hosting an experience-driven activation like the Formula simulators aligned perfectly with OKX’s association with high-performance technology and competitive excellence, further reinforcing its partnership with McLaren in the world of Formula 1.

Fort Manoel, a stunning 18th-century building overlooking the Mediterranean, provided a one-of-a-kind setting for the event. The combination of historic architecture and cutting-edge racing technology made a striking contrast, catching the essence of innovation meeting arts and culture. The fort, originally built by the Order of Saint John, has played a significant role in Malta’s military history and recently gained fame as a filming location for HBO’s Game of Thrones. The historical significance added an extra layer of charm to the event as guests explored the fort’s ancient stone walls and took in the breathtaking views while participating in the cutting-edge racing simulation.

The choice of an open-air environment allowed guests to experience the natural beauty of the Mediterranean climate while fully engaging with the simulators. The lack of a tent or enclosed space meant that the visuals of the island, the sea, and the sky enhanced the playtime atmosphere. As the sun set below the horizon, the transition from day to night added a visual dynamic to the experience, with the artificial lights of the event complementing the natural twilight.

The fort’s historical significance and dramatic setting made it the perfect location for an event of this scale. Hosting an event in such a landmark location reinforced the prestige of the OKX brand, ensuring that attendees were left with lasting memories of clients, branding, a historic venue and the high-speed entertainment provided by RoarFun.

In addition to Formula racing simulator rental, we provided a RoarFun Grand Prize competition and an OKX-branded leaderboard to elevate the excitement. Visitors battled for the fastest lap time, displaying their best times on a large 85-inch competition screen. It added an extra level of engagement, pulling in visitors’ competitive spirits and ensuring high participation during the event. The challenging aspect encouraged multiple attempts as guests sought to refine their skills and decrease valuable milliseconds from their lap times. The RoarFun Grand Prize leaderboard maintained a dynamic, interactive atmosphere, prompting intense rivalries among attendees. The competition wasn’t just about fun—it gave participants a deeper appreciation for the precision and skill required in professional racing.

Our ranking system also created a unique element of engagement within the event. Spectators followed the progress of the top competitors, cheering on the best drivers as they attempted to break records. Each visitor drove two laps on the iconic Monza racing track. The first lap was a test to adjust to virtual Formula car driving. The second lap was clocked for the best time on the board. The real-time updates and energetic reactions from guests helped develop a feeling of friendship, turning the virtual activity into more than just a simulator visit—it became a shared experience that encouraged social interaction and engagement. Many visitors took photos of a RoarFun Grand Prize leaderboard screen, sharing it later on social media. 

Our ability to merge immersive experiences with the client’s branding was on full display at the OKX VIP event. We incorporated our Ultra Package virtual branding, integrating OKX’s identity into the virtual environment. The OKX logo was prominently placed on billboards, sidewalls, bridges, and grass patches, ensuring the brand was constantly visible throughout the experience. We even managed to integrate an OLX logo into a virtual podium. Additionally, OKX’s branding extended beyond the track itself—we customised the leaderboard interface with OKX logos and branding colours, reinforcing the client’s presence within the virtual competition.

By delivering bespoke racing simulator rental at OKX’s VIP event, we confirmed our expertise in creating high-impact emotional activations for top-tier brands. Our ability to combine advanced technology with engaging virtual racing ensures that every event we participate in leaves a lasting impression.

As the demand for emotional marketing grows, brands are increasingly looking for new ways to connect with their audiences beyond traditional advertising. Interactive virtual racing experiences offer a unique opportunity to engage users in a memorable way. The presence of our Formula motion racing simulator rental at high-profile events like the OKX VIP gathering showcases the potential for immersive activations to drive audience participation and brand engagement.

Whether an exhibition, an F1 Grand Prix or exclusive VIP gatherings, we continue to push the boundaries of immersive brand experiences. Every detail of our Formula motion simulator rental is designed to deliver the best experience within a limited time frame. From the F1-licensed racing seat to the Ferrari-licensed steering wheel and FIA-certified motion system, everything was carefully selected to recreate the feel of a real race car. The high-quality steering wheel lets visitors experience the same materials and precision found in professional motorsports.

But it’s not just about performance—it’s about style and versatility. Our sleek and compact design fits right in any VIP setting, whether it’s the deck of a 300-foot yacht in Dubai or the rooftop of the Casino de Monte Carlo in Monaco. We require just one regular power outlet. At the OKX event, the 3Real screens, custom virtual branding, and leaderboard integration all came together to create an immersive, high-end racing experience. It’s always a balance between portability, accessibility, and top-tier materials—but we make sure nothing feels out of place, no matter the venue.

With its unique location, Malta resides in the middle of the Mediterranean, halfway between Europe and Africa. Our Formula simulators are mobile and ready to be deployed quickly to other amazing islands, such as Sardinia, Corsica, Menorca, and Ibiza. We thank OKX, AIOKA and CAA for their great cooperation at the event.